#F02AD4 Hex Color
Electric magenta with playful heat

Highly saturated and bright, #f02ad4 is a bold magenta with a warm pink-purple cast. Its intense chroma brings energy, excitement, and a playful edge to cosmetics, fashion, nightlife, and children’s products. Use the hex code #f02ad4 as a small accent or call-to-action color rather than a full background. Black text reaches about 6.0:1 contrast for accessible body copy.
Questions about #f02ad4
What is #f02ad4 in RGB, HSL and CMYK?
In RGB, #f02ad4 is rgb(240, 42, 212), in HSL hsl(308, 87%, 55%) and in CMYK 0%, 83%, 12%, 6%.
What colors pair well with #f02ad4?
#f02ad4 pairs well with deep navy, charcoal, soft lavender, and muted greens, which temper its intense pink-purple energy in buttons, posters, and fashion-focused layouts without making the palette feel dull. Use bright green for a deliberately high-contrast, playful combination.
Does #f02ad4 feel warm or cool?
#f02ad4 reads as a warm-leaning magenta because its pink-purple hue sits closer to red than blue, creating an energetic, playful, attention-grabbing mood suited to expressive accents and youthful visual styles.
Is #f02ad4 readable on white or black?
#f02ad4 has a 3.50:1 contrast ratio on white and 5.98:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.