#F018AB Hex Color

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Hex color #f018ab graphic
With its high saturation and medium-light value, #f018ab is a warm, electric pink with a slight purple undertone. The hex code brings energy and flirtatious charm to calls to action, cosmetics, fashion, and playful branding. Use it as a small accent against charcoal or navy rather than a full background. Black text reaches about 5.4:1 contrast, enough for WCAG AA body text.

Questions about #f018ab

What is #f018ab in RGB, HSL and CMYK?
In RGB, #f018ab is rgb(240, 24, 171), in HSL hsl(319, 88%, 52%) and in CMYK 0%, 90%, 29%, 6%.
Does #f018ab read as a warm or cool color?
#f018ab reads as a warm electric pink because its strong red component outweighs blue, while a slight purple undertone adds a cooler edge to its otherwise vivid, playful overall hue.
What colors pair well with #f018ab?
#f018ab works best as a small accent with charcoal or navy, where its electric warmth stands out without overwhelming the layout; white or pale pink can create a softer, playful contrast.
Is #f018ab readable on white or black?
#f018ab has a 3.87:1 contrast ratio on white and 5.42:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.