#EF97B1 Hex Color

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Hex color #ef97b1 graphic
Bubble gum and strawberry milk sit in this color’s territory. #ef97b1 is a warm pastel pink with muted, milky softness, so it reads gentle rather than loud. It works best as a supporting tone or large calm background, with black text holding about 9.7:1 contrast, well past WCAG body-text requirements. For pairing, it looks richer against deep plum or charcoal than against plain white.

Questions about #ef97b1

What is #ef97b1 in RGB, HSL and CMYK?
In RGB, #ef97b1 is rgb(239, 151, 177), in HSL hsl(342, 73%, 76%) and in CMYK 0%, 37%, 26%, 6%.
What colors pair well with #ef97b1?
Deep plum and charcoal bring out its warm undertone, while muted olive adds an unexpected but balanced partner. Avoid pairing it with pale pastels next to white, where it tends to wash out.
Is #ef97b1 readable on white or black?
#ef97b1 has a 2.15:1 contrast ratio on white and 9.73:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.