#EF781B Hex Color

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Hex color #ef781b graphic
#ef781b is a bright, strongly saturated orange with warm red and golden undertones. Its high energy suits calls to action, sports graphics, food branding, and autumn campaigns. Use it as a small accent against navy or charcoal rather than a full-page background. The hex code #ef781b supports clear black body text at about a 7.4:1 contrast ratio.

Questions about #ef781b

What is #ef781b in RGB, HSL and CMYK?
In RGB, #ef781b is rgb(239, 120, 27), in HSL hsl(26, 87%, 52%) and in CMYK 0%, 50%, 89%, 6%.
What colors pair well with #ef781b?
#ef781b pairs well with navy and charcoal, which temper its intense warmth and create strong contrast for buttons, sports graphics, and food branding without competing with the orange's high energy. Soft creams warm the palette, while muted blue-green accents make it feel more balanced.
Does #ef781b read as a warm or cool color?
#ef781b reads as a warm orange because its strong red and golden undertones push it toward fire, sunlight, autumn, and energetic visual accents rather than the cooler side of the orange spectrum. It works best when you want an expressive, attention-grabbing accent.
Is #ef781b readable on white or black?
#ef781b has a 2.84:1 contrast ratio on white and 7.37:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.