#EF7088 Hex Color
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Sale banners, badge icons, and bold buttons are where this shade of red earns its keep. The hex code #ef7088 is bright and saturated, with enough pink undertone to read playful instead of alarming. It works best as a small accent in a 60/30/10 palette rather than a full background, and it looks sharper against deep teal or charcoal than against plain white. Black text on it hits about 7.3:1 contrast, clearing AA for body copy.
Questions about #ef7088
What is #ef7088 in RGB, HSL and CMYK?
In RGB, #ef7088 is rgb(239, 112, 136), in HSL hsl(349, 80%, 69%) and in CMYK 0%, 53%, 43%, 6%.
What colors pair well with #ef7088?
Deep teal, navy, and charcoal all make #ef7088 pop without clashing. Skip pale neutrals like cream, which wash out its intensity.
Is #ef7088 readable on white or black?
#ef7088 has a 2.85:1 contrast ratio on white and 7.34:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.