#EF0027 Hex Color
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A saturated, warm red with a slight pink undertone, #ef0027 brings immediate energy and visual urgency. Its high chroma works well for calls to action, sports branding, sale graphics, and emergency highlights, but it can overwhelm large backgrounds. Use it as a focused accent beside charcoal or deep navy. The hex code #ef0027 supports black text at about 4.7:1 contrast.
Questions about #ef0027
What is #ef0027 in RGB, HSL and CMYK?
In RGB, #ef0027 is rgb(239, 0, 39), in HSL hsl(350, 100%, 47%) and in CMYK 0%, 100%, 84%, 6%.
Which colors pair well with #ef0027?
#ef0027 pairs well with charcoal, deep navy, and soft neutral backgrounds because those darker, quieter tones temper its warm pink-red intensity without competing with its strong visual presence in interface accents.
Where should designers use #ef0027?
#ef0027 works best for calls to action, sale graphics, sports branding, warning highlights, and other small areas that need immediate attention rather than broad page backgrounds where its saturation can overwhelm surrounding content.
Is #ef0027 readable on white or black?
#ef0027 has a 4.46:1 contrast ratio on white and 4.69:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.