#ED2838 Hex Color
A vivid red built for momentum

A saturated, warm red with high chroma, #ed2838 brings urgency and forward motion to visual work. Its bold brightness suits calls to action, sports graphics, sale campaigns, and emergency messaging. Use it as a focused accent against charcoal or soft cream. Black text remains readable at about 5.0:1 contrast. The hex code is #ed2838.
Questions about #ed2838
What is #ed2838 in RGB, HSL and CMYK?
In RGB, #ed2838 is rgb(237, 40, 56), in HSL hsl(355, 85%, 54%) and in CMYK 0%, 83%, 76%, 7%.
What colors pair well with #ed2838?
The saturated red pairs well with soft cream and restrained neutrals; a charcoal background gives it polished contrast while keeping the accent focused in interfaces, posters, and campaign graphics where urgency matters.
Does #ed2838 look warm or cool?
#ed2838 reads as a warm, high-chroma red with urgent energy, making it effective for calls to action, sports graphics, sale messaging, and other places that need immediate visual emphasis.
Is #ed2838 readable on white or black?
#ed2838 has a 4.23:1 contrast ratio on white and 4.96:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.