#E998A1 Hex Color
Soft warmth with a rosy lift

A soft, warm red with a muted pink cast, #e998a1 feels fresh and youthful without becoming sugary. Its light, unsaturated finish suits spring branding, baby products, romance, and gentle UI accents. Use it as a supporting tone beside deep navy or charcoal; black text remains highly readable, with about a 9.5:1 contrast ratio. The hex code is #e998a1.
Questions about #e998a1
What is #e998a1 in RGB, HSL and CMYK?
In RGB, #e998a1 is rgb(233, 152, 161), in HSL hsl(353, 65%, 75%) and in CMYK 0%, 35%, 31%, 9%.
What colors pair well with #e998a1?
Does #e998a1 read as a warm or cool color?
#e998a1 reads as a warm red with a muted pink cast because its hue sits near red while its softened, light finish reduces intensity and keeps the color approachable in most palettes. That combination gives designs a gentle, youthful warmth rather than a fiery red.
Is #e998a1 readable on white or black?
#e998a1 has a 2.21:1 contrast ratio on white and 9.47:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.