#E97171 Hex Color
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#e97171 is a warm, fairly saturated red with a mellow coral cast and light, approachable finish. Its energy suits food, sports, sales, entertainment, and romance, but its brightness can feel heavy across large backgrounds. Use it as a 10% accent beside navy or charcoal. Black text reaches about 7.1:1 contrast, meeting WCAG AA for body text.
Questions about #e97171
What is #e97171 in RGB, HSL and CMYK?
In RGB, #e97171 is rgb(233, 113, 113), in HSL hsl(0, 73%, 68%) and in CMYK 0%, 52%, 52%, 9%.
What colors pair well with #e97171?
Navy and charcoal give #e97171 a steadier frame, while warm cream softens its intensity without making the palette dull. Use navy for headings or structure, charcoal for text, and this red for buttons or brand accents.
Where does #e97171 work best in a design?
#e97171 works best as a supporting accent rather than a full-page background because its light, fairly saturated warmth draws attention quickly and can become visually tiring when repeated across large surfaces or dense interface sections. It suits calls to action, sale labels, sports graphics, and food packaging.
Is #e97171 readable on white or black?
#e97171 has a 2.97:1 contrast ratio on white and 7.06:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.