#E90489 Hex Color

Electric, high-octane pink for bold accents

Hex color #e90489 graphic
#e90489 is an intense, high-octane magenta that demands immediate attention. Due to its extreme saturation, it functions best as a pop of color for UI accents or call-to-action buttons rather than a background. Pair it with deep charcoal or muted slate to ground its energy. The hex code for this vivid pink is #e90489, and it provides enough contrast to remain readable with black text.

Questions about #e90489

What is #e90489 in RGB, HSL and CMYK?
In RGB, #e90489 is rgb(233, 4, 137), in HSL hsl(325, 97%, 46%) and in CMYK 0%, 98%, 41%, 9%.
What is the best way to use #e90489 in a design?
Because #e90489 is extremely saturated, use it sparingly as a high-impact accent color for buttons or call-to-action elements rather than a background. It cuts through white space and effectively directs user attention where it matters most.
What colors balance the intensity of #e90489?
To ground the high energy of #e90489, pair it with deep, muted tones like charcoal or slate gray. These darker, neutral backgrounds prevent the pink from overwhelming the visual composition while maintaining a sophisticated, modern aesthetic.
Is #e90489 readable on white or black?
#e90489 has a 4.33:1 contrast ratio on white and 4.84:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.