#E77A66 Hex Color
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This mellow, unsaturated terracotta carries a warm, reddish glow that feels approachable rather than aggressive. Because it is muted, #e77a66 works best as a primary accent color for UI elements or branding rather than full-page backgrounds. Pair it with deep charcoal or slate gray to anchor its softness. Black text offers excellent readability against this shade, ensuring clarity in small or large typography.
Questions about #e77a66
What is #e77a66 in RGB, HSL and CMYK?
In RGB, #e77a66 is rgb(231, 122, 102), in HSL hsl(9, 73%, 65%) and in CMYK 0%, 47%, 56%, 9%.
What colors pair well with the #e77a66 terracotta tone?
Deep neutrals like charcoal or slate gray provide the best contrast for #e77a66, effectively anchoring its inherent softness. Because this color is muted, avoid pairing it with bright neons, which can overwhelm the gentle, approachable nature of the shade.
Is #e77a66 readable on white or black?
#e77a66 has a 2.84:1 contrast ratio on white and 7.37:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.