#E72C5D Hex Color
Loud, warm red built for calls to action
Raspberry red, not fire engine. The hex code #e72c5d leans pink, which softens the aggression of pure red while keeping full saturation. At this brightness it works best as a small accent, think buttons, sale badges, or bold type on dark surfaces. Black text clears WCAG AA on it at about 4.9:1. Pair it with deep teal or charcoal rather than white, which washes it out.
Questions about #e72c5d
What is #e72c5d in RGB, HSL and CMYK?
In RGB, #e72c5d is rgb(231, 44, 93), in HSL hsl(344, 80%, 54%) and in CMYK 0%, 81%, 60%, 9%.
What colors pair well with #e72c5d?
Deep teal and charcoal flatter #e72c5d better than white does, since white drains its brightness. Treat it as the 10 percent accent in a palette built on dark neutrals.
Is #e72c5d readable on white or black?
#e72c5d has a 4.27:1 contrast ratio on white and 4.91:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.