#E72068 Hex Color
A Red That Refuses to Whisper
Hex code #e72068 is a loud, saturated red with a clear pink pull. Its high chroma and mid lightness give it heat without darkness, which suits calls to action, sale badges, and small accents. As a full background it overwhelms fast, so treat it as the 10 percent in a palette. Black text on #e72068 reaches about 4.8:1 contrast, enough for AA body copy.
Questions about #e72068
What is #e72068 in RGB, HSL and CMYK?
In RGB, #e72068 is rgb(231, 32, 104), in HSL hsl(338, 81%, 52%) and in CMYK 0%, 86%, 55%, 9%.
What colors pair well with #e72068?
Deep navy and dark teal cool down its heat, while cream softens the punch without washing it out. For text, black passes contrast checks; white falls just short of AA on this shade.
Is #e72068 a warm color?
Yes. The red base reads warm and urgent, but the pink undertone makes it feel more playful and flamboyant than fierce. Expect an energetic mood in both light and dark layouts.
Is #e72068 readable on white or black?
#e72068 has a 4.37:1 contrast ratio on white and 4.80:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.