#E70F31 Hex Color
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This saturated red commands instant attention, functioning best as a high-impact accent rather than a dominant background. Because #e70f31 is so loud and aggressive, use it sparingly to guide user eyes toward calls to action or critical warnings. It pairs surprisingly well with charcoal grays or deep navies to soften its intensity. The hex code #e70f31 meets accessibility standards for white text.
Questions about #e70f31
What is #e70f31 in RGB, HSL and CMYK?
In RGB, #e70f31 is rgb(231, 15, 49), in HSL hsl(351, 88%, 48%) and in CMYK 0%, 94%, 79%, 9%.
How can I use #e70f31 without overwhelming my design?
Because #e70f31 is visually aggressive, use it strictly for functional elements like buttons, notification badges, or critical error states. When paired with neutral foundations like charcoal or deep, desaturated tones, the color maintains its impact without causing visual fatigue for your users.
Is #e70f31 readable on white or black?
#e70f31 has a 4.65:1 contrast ratio on white and 4.51:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works for body text. Try other pairs in the contrast checker.