#E699B0 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Soft and lightly muted, this pastel pink carries a warm, powdery glow. #e699b0 works best as a dominant base in cosmetics, confectionery, or spring packaging, where its sweetness reads gentle rather than loud. It pairs well with deep plum for contrast, and black text stays readable on it at about 9.5:1. The hex code suits backgrounds more than fine detail.
Questions about #e699b0
What is #e699b0 in RGB, HSL and CMYK?
In RGB, #e699b0 is rgb(230, 153, 176), in HSL hsl(342, 61%, 75%) and in CMYK 0%, 33%, 23%, 10%.
What colors pair well with #e699b0?
#e699b0 pairs well with deep, saturated partners like plum or forest green, which offset its softness. Cream and warm beige work too when you want a gentler, low-contrast palette.
Is #e699b0 readable on white or black?
#e699b0 has a 2.19:1 contrast ratio on white and 9.54:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.