#E60B0C Hex Color
Red Turned All the Way Up
Not a muted brick or dusty rose, this red sits at full volume. The hex code #e60b0c is saturated and bright, built for calls to action, sale badges, and alerts rather than full backgrounds, where it can overwhelm. White text reads clearly on it at 4.8:1. Pair it with deep navy to keep the energy in check.
Questions about #e60b0c
What is #e60b0c in RGB, HSL and CMYK?
In RGB, #e60b0c is rgb(230, 11, 12), in HSL hsl(360, 91%, 47%) and in CMYK 0%, 95%, 95%, 10%.
What text color works best on #e60b0c?
White text is the safest choice, with about 4.8:1 contrast, which passes WCAG AA for body text. Black text falls short of that threshold, so keep dark type off this red.
What colors pair well with #e60b0c?
Deep navy tames the intensity and looks richer than a safe gray pairing. Charcoal and warm gold also work; avoid oranges and pinks, which sit too close to hold their own.
Is #e60b0c readable on white or black?
#e60b0c has a 4.75:1 contrast ratio on white and 4.41:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.