#E49798 Hex Color
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#e49798 is a muted, pastel red with gentle warmth. Because it carries a desaturated quality, it avoids the aggression of pure red, making it an excellent base for branding that demands softness. This color works well with dark charcoal text for high-contrast accessibility. Use it as a supporting tone in delicate UI layouts rather than a primary fill, as it can feel overwhelming in large blocks.
Questions about #e49798
What is #e49798 in RGB, HSL and CMYK?
In RGB, #e49798 is rgb(228, 151, 152), in HSL hsl(359, 59%, 74%) and in CMYK 0%, 34%, 33%, 11%.
How can I use #e49798 effectively in a UI design?
#e49798 works best as a subtle accent or background highlight rather than a primary fill, as its desaturated nature can feel overwhelming in large areas. It remains highly readable when paired with charcoal or deep neutral text.
Is #e49798 considered a warm or cool color?
This shade is definitively warm, though it lacks the intensity of primary red due to its muted, pastel composition. Its gentle warmth makes it a popular choice for wellness branding or medical interfaces that require a friendly, non-threatening atmosphere.
Is #e49798 readable on white or black?
#e49798 has a 2.28:1 contrast ratio on white and 9.17:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.