#E40046 Hex Color
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Lotti Red is a high-intensity, saturated shade that commands immediate attention. Because of its blinding brightness, this color works best as a sharp accent rather than a full background. It pairs well with crisp, cool grays to ground its extreme energy. The hex code for this color is #e40046, which provides enough contrast to remain readable behind small, white-colored text.
About Lotti Red
Raspberry crushed velvet under hot stage lights
What does lotti red mean?
Lotti Red often signals desire, energy, and celebration, and it commonly marks warnings, sales, and anything meant to be noticed first. Nearly full saturation with a slight lean toward pink gives it a loud, beaming presence, closer to a shout than a glow.
Where you see lotti red
- raspberries
- raspberry jam
- lipstick
- nail polish
- carnation petals
- boxing gloves
What it works for
Use it for accents that must grab the eye first, like buttons, packaging bands, sale tags, and sports gear.
What colors go with lotti red?
Charcoal #36454fThe deep gray dampens the red's heat and gives it a clean stage.Mint #98ff98The pale cool green pushes the red forward and keeps the pair fresh.Mustard #ffdb58Two loud warm hues share the stage and neither one fades.Navy #000080The dark blue absorbs some of the red's noise and adds weight.Blush #de5d83The pale pink cools the red's edge and lowers its volume.
Questions about Lotti Red
What is the hex code for Lotti Red?
Lotti Red is #e40046. In RGB that is rgb(228, 0, 70), in HSL hsl(342, 100%, 45%) and in CMYK 0%, 100%, 69%, 11%.
How should I use Lotti Red (#e40046) in a design project?
Use #e40046 sparingly as a high-impact accent to highlight calls to action or key interface elements. It can easily overpower larger areas, so pair it with cool gray or stark white to maintain a balanced, readable visual hierarchy.
Is Lotti Red (#e40046) suitable for long blocks of text?
Avoid using Lotti Red for body text or large background sections because its high saturation causes significant eye strain. It is best reserved for small, isolated UI elements where you need to draw the eye immediately, rather than for conveying lengthy information.
Is Lotti Red readable on white or black?
Lotti Red has a 4.78:1 contrast ratio on white and 4.38:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.