#E40046 Hex Color

Use #e40046 sparingly as a high-impact accent to highlight calls to action or key interface elements. It can easily overpower larger areas, so pair it with cool gray or stark white to maintain a balanced, readable visual hierarchy.

Avoid using Lotti Red for body text or large background sections because its high saturation causes significant eye strain. It is best reserved for small, isolated UI elements where you need to draw the eye immediately, rather than for conveying lengthy information.