#E39772 Hex Color
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Soft and muted, #e39772 is a warm pastel orange with gentle red and peach undertones. Its mellow lightness suggests youth, optimism, and ease, making it useful for spring campaigns, baby products, food packaging, and autumn palettes. Use it as a supporting tone with navy or charcoal; black text remains highly legible at about an 8.9:1 contrast ratio. The hex code is #e39772.
Questions about #e39772
What is #e39772 in RGB, HSL and CMYK?
In RGB, #e39772 is rgb(227, 151, 114), in HSL hsl(20, 67%, 67%) and in CMYK 0%, 33%, 50%, 11%.
What colors pair well with #e39772?
#e39772 pairs well with navy, charcoal, cream, and muted earth tones, balancing its warm peach-orange character while preserving a soft, welcoming feel for branding, packaging, seasonal layouts, and editorial graphics.
Is #e39772 a warm or cool color?
#e39772 reads as a warm color because its orange base is softened by red and peach undertones. Its muted, pastel lightness keeps the warmth gentle rather than fiery, giving designs an easygoing, approachable mood.
Is #e39772 readable on white or black?
#e39772 has a 2.35:1 contrast ratio on white and 8.93:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.