#E391A7 Hex Color
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#e391a7 is a desaturated, mellow pink with warm undertones. It projects a soft, youthful appearance that works effectively for branding in cosmetics or confectionery. Because this hex code has a high contrast ratio, black text remains highly legible against it. Designers should use this shade as a primary background color rather than an accent, as it pairs beautifully with dark charcoal or deep navy for a modern look.
Questions about #e391a7
What is #e391a7 in RGB, HSL and CMYK?
In RGB, #e391a7 is rgb(227, 145, 167), in HSL hsl(344, 59%, 73%) and in CMYK 0%, 36%, 26%, 11%.
Does #e391a7 read as a warm or cool pink?
This color reads primarily as a warm pink due to its underlying soft, sunset-like saturation. The subtle warmth makes #e391a7 feel more organic and inviting than cooler bubblegum pinks, making it suitable for confectionery design or soft, approachable lifestyle marketing materials.
Is #e391a7 readable on white or black?
#e391a7 has a 2.36:1 contrast ratio on white and 8.87:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.