#E31837 Hex Color
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Not a muted brick or dusty rust, this crimson red hits loud and saturated from the first pixel. The hex code #e31837 is built for calls to action, sale badges, and sports branding. White text passes contrast at 4.7:1, so buttons stay readable. As a full background it overwhelms fast, so treat it as a 10 percent accent against deep navy or charcoal.
Questions about #e31837
What is #e31837 in RGB, HSL and CMYK?
In RGB, #e31837 is rgb(227, 24, 55), in HSL hsl(351, 81%, 49%) and in CMYK 0%, 89%, 76%, 11%.
What colors pair well with #e31837?
Deep, low-saturation partners work best: charcoal, navy, or dark teal let the red carry all the energy. Muted warm neutrals like sand also calm it down for print layouts.
Is #e31837 a warm or cool red?
It reads warm overall but sits close to crimson, so a faint blue edge keeps it from turning orange. Next to true orange-reds it looks cooler and slightly pinker.
Is #e31837 readable on white or black?
#e31837 has a 4.71:1 contrast ratio on white and 4.45:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.