Flame

Intense orange-red with high-energy impact

Flame color codes graphic
Flame is an intense, saturated orange-red that demands attention. The hex code for this shade is #e25822. Because of its high energy, it works best as a 10% accent color for buttons or highlights rather than a large background. Pair it with deep charcoal to ground the warmth. Black text remains legible here, offering a high-contrast choice for any UI element.

About Flame

Charred log glow, seen through a closed eyelid

What does flame mean?

Flame often signals heat, hunger, and warning, and it commonly calls to mind autumn leaves, campfires, and rust. Deep and fully saturated, this red-orange reads warm and mellow rather than sharp, like embers instead of sparks.

Where you see flame

  • campfire embers
  • rust
  • terracotta pots
  • paprika
  • autumn maple leaves
  • clay roof tiles

What it works for

Use it for calls to action, food packaging, sports branding, and accents that need heat without neon intensity.

What colors go with flame?

Questions about Flame

What is the hex code for Flame?
Flame is #e25822. In RGB that is rgb(226, 88, 34), in HSL hsl(17, 77%, 51%) and in CMYK 0%, 61%, 85%, 11%.
Is Flame readable on white or black?
Flame has a 3.71:1 contrast ratio on white and 5.65:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.