#DE1717 Hex Color
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Reach for #de1717 when a call-to-action button or sale banner needs to stop the scroll. This saturated red is loud and warm, with just enough darkness to keep white text legible at about 5.0:1 contrast. It works best as a small accent in a 60/30/10 palette, where it flatters deep navy or charcoal. As a full background it can overwhelm fast.
Questions about #de1717
What is #de1717 in RGB, HSL and CMYK?
In RGB, #de1717 is rgb(222, 23, 23), in HSL hsl(0, 81%, 48%) and in CMYK 0%, 90%, 90%, 13%.
What colors pair well with #de1717?
#de1717 holds up best against deep, quiet neighbors like charcoal or dark navy, which let its saturation carry the design. Cooler muted tones such as slate blue also work; pair it with pale pink or cream and it can start to look harsh.
Is #de1717 readable on white or black?
#de1717 has a 4.95:1 contrast ratio on white and 4.24:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.