#DA1D38 Hex Color

Incubation Red works best as a high-contrast accent color for primary call-to-action buttons or notification alerts. Because it is so vivid, avoid using it for large backgrounds, instead pairing it with charcoal or dark neutral text for readability.

The color #da1d38 generally fails WCAG contrast requirements when used as a background for standard white text, though it works well as white text on top of darker backgrounds. Always test your specific contrast ratio when placing text over this saturated red.