#D98A69 Hex Color

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Hex color #d98a69 graphic
This muted, pastel orange feels approachable and soft rather than loud or aggressive. Because it has a desaturated, mellow quality, #d98a69 works effectively as a warm background color for modern branding or editorial layouts. It pairs beautifully with deep charcoal greys, providing enough contrast to keep small body text readable. Use this hex code as a gentle base where you want to signal optimism and friendly creativity.

Questions about #d98a69

What is #d98a69 in RGB, HSL and CMYK?
In RGB, #d98a69 is rgb(217, 138, 105), in HSL hsl(18, 60%, 63%) and in CMYK 0%, 36%, 52%, 15%.
What colors pair well with #d98a69 for a balanced design?
Because #d98a69 has a muted, desaturated character, it works best when anchored by deep, neutral tones. Pairing it with charcoal or dark espresso browns creates a sophisticated contrast that keeps your text readable while maintaining a warm, approachable atmosphere.
Is #d98a69 a warm or cool color tone?
#d98a69 is inherently warm, sitting squarely in the orange family, but its desaturated quality prevents it from feeling loud or aggressive. This makes it an ideal choice for backgrounds where you want to signal optimism without overwhelming the viewer's eyes.
Is #d98a69 readable on white or black?
#d98a69 has a 2.69:1 contrast ratio on white and 7.78:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.