#D95940 Hex Color
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This saturated, brick-red shade is bold and warm, carrying a strong, rustic intensity. Because it commands immediate attention, it works best as a punchy accent rather than a background. Use #d95940 to draw the eye to calls to action or UI highlights. It reads clearly with black text, meeting WCAG AA standards, but can overpower larger, softer designs if used in excess.
Questions about #d95940
What is #d95940 in RGB, HSL and CMYK?
In RGB, #d95940 is rgb(217, 89, 64), in HSL hsl(10, 67%, 55%) and in CMYK 0%, 59%, 71%, 15%.
What colors pair best with #d95940?
#d95940 pairs beautifully with cool charcoal or soft cream tones to balance its intensity. Because this brick red is highly saturated, it works best against neutral backgrounds that allow the color to stand out without competing for visual dominance.
How should I use #d95940 in my interface?
Reserve #d95940 for specific design elements like buttons, error states, or call-to-action highlights rather than large backgrounds. Its inherent boldness can easily overwhelm a layout, so using it sparingly ensures your design remains clean and legible for all users.
Is #d95940 readable on white or black?
#d95940 has a 3.85:1 contrast ratio on white and 5.45:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.