#D91F1F Hex Color

Online color picker to view shades, tints, color codes, and complementary colors

Hex color #d91f1f graphic
This high-energy, saturated red commands immediate attention. Because it leans intense and bright, use #d91f1f sparingly as an accent color rather than a large background to avoid overwhelming the eye. It pairs surprisingly well with dark teals or charcoal greys, which ground its inherent aggression. This hex code works best for call-to-action buttons or urgent alerts where visibility is your priority.

Questions about #d91f1f

What is #d91f1f in RGB, HSL and CMYK?
In RGB, #d91f1f is rgb(217, 31, 31), in HSL hsl(0, 75%, 49%) and in CMYK 0%, 86%, 86%, 15%.
How should I effectively use #d91f1f in web design?
Because #d91f1f is visually intense and saturated, it works best as an accent rather than a background color. Use it sparingly for elements that require urgent user attention, such as critical error messages, primary call-to-action buttons, or notification badges.
What colors pair well with the intensity of #d91f1f?
To ground the aggression of #d91f1f, pair it with muted, dark neutrals like charcoal or deep, desaturated teal. These colors provide enough visual contrast to balance the brightness of the red without competing for attention.
Is #d91f1f readable on white or black?
#d91f1f has a 5.04:1 contrast ratio on white and 4.16:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.