#D73027 Hex Color
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#d73027 is a saturated, warm red with orange undertones and medium lightness. Its high chroma creates an urgent, energetic presence suited to calls to action, sports graphics, sales, and emergency messaging. Use it as a small accent against charcoal or navy rather than a full-page background. White text reaches about 4.8:1 contrast. The hex code is #d73027.
Questions about #d73027
What is #d73027 in RGB, HSL and CMYK?
In RGB, #d73027 is rgb(215, 48, 39), in HSL hsl(3, 69%, 50%) and in CMYK 0%, 78%, 82%, 16%.
What colors pair well with #d73027?
#d73027 pairs well with charcoal, navy, and warm neutrals, which calm its orange-red intensity; use white for crisp contrast and reserve the red for buttons, labels, borders, or other focused accents.
Is #d73027 a warm or cool red?
#d73027 reads as a warm red because its red base is shifted toward orange, giving it more heat and urgency than a blue-leaning crimson; it suits energetic interfaces and expressive graphics.
Is #d73027 readable on white or black?
#d73027 has a 4.83:1 contrast ratio on white and 4.34:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.