#D70F35 Hex Color
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A high-intensity red, #d70f35 demands immediate attention with its saturated, warm presence. Because of its sheer power, use this hex code as a 10% accent rather than a full-page background to avoid overwhelming the user. It pairs surprisingly well with deep charcoal grays for a modern, energetic UI. White text maintains readability against this shade, meeting accessibility standards for small body text.
Questions about #d70f35
What is #d70f35 in RGB, HSL and CMYK?
In RGB, #d70f35 is rgb(215, 15, 53), in HSL hsl(349, 87%, 45%) and in CMYK 0%, 93%, 75%, 16%.
Where should I use #d70f35 in a user interface?
#d70f35 is best used as a high-impact accent color for call-to-action buttons or status indicators rather than a primary background. Its intensity works effectively when balanced against neutral charcoal or cool gray tones to maintain visual comfort.
Is #d70f35 readable on white or black?
#d70f35 has a 5.23:1 contrast ratio on white and 4.00:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.