#D70026 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
This intense, saturated red commands immediate attention. Because of its high energy, use #d70026 as a targeted accent rather than a background color to avoid overwhelming the viewer. It pairs unexpectedly well with deep charcoal grays for a modern, high-contrast look. With a 5.4:1 contrast ratio against white text, it remains accessible for bold calls to action and critical notifications.
Questions about #d70026
What is #d70026 in RGB, HSL and CMYK?
In RGB, #d70026 is rgb(215, 0, 38), in HSL hsl(349, 100%, 42%) and in CMYK 0%, 100%, 82%, 16%.
What colors pair well with #d70026 for a modern look?
Pair #d70026 with deep charcoal or soft off-whites to create a sophisticated, high-contrast aesthetic that feels balanced. Using these neutrals prevents the saturation of the red from overwhelming your design layout, allowing the color to pop effectively.
Is #d70026 readable on white or black?
#d70026 has a 5.36:1 contrast ratio on white and 3.91:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.