#D54E35 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#d54e35 is a strong, warm red with a burnt, brick-like character. It reads hotter and more muted than a pure red, closer to terracotta with a bold streak. Black text sits comfortably on it at about 5:1 contrast, so it passes WCAG AA for body copy, but white text falls just short. Use it where you want heat and pull: buttons, sale banners, accents, or food and sports branding.
Questions about #d54e35
What is #d54e35 in RGB, HSL and CMYK?
In RGB, #d54e35 is rgb(213, 78, 53), in HSL hsl(9, 66%, 52%) and in CMYK 0%, 63%, 75%, 16%.
What colors pair well with #d54e35?
Charcoal, deep navy, and warm off-whites all flatter it. It also sits well beside olive and sage, which cool the red down without making it look muddy.
Is #d54e35 readable on white or black?
#d54e35 has a 4.22:1 contrast ratio on white and 4.97:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.