#D54A41 Hex Color
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Reach for this red when a call to action needs heat. #d54a41 is saturated and bold but softened with warm, terracotta-like undertones, so it reads lively instead of harsh. It earns its keep as a 10 percent accent against navy or charcoal, powering buttons, sale tags, and highlights. Across large areas it can overwhelm, so treat it sparingly. Black text stays readable on top at about 4.9:1 contrast.
Questions about #d54a41
What is #d54a41 in RGB, HSL and CMYK?
In RGB, #d54a41 is rgb(213, 74, 65), in HSL hsl(4, 64%, 55%) and in CMYK 0%, 65%, 69%, 16%.
What colors pair well with #d54a41?
#d54a41 pairs best with deep neutrals like charcoal and navy, which calm its intensity. Soft creams and muted sage also work when you want a gentler contrast. Avoid placing it next to orange or pink, where the hues blur together.
Is #d54a41 readable on white or black?
#d54a41 has a 4.29:1 contrast ratio on white and 4.88:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.