#D51F36 Hex Color
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With its high saturation and medium lightness, #d51f36 is a bold red with slight pink undertones. It brings urgency and energy to calls to action, sports branding, sale graphics, and emergency messaging. Use it as an accent rather than a full background, where its intensity can overwhelm. White text provides about 5.1:1 contrast, and the hex code is #d51f36.
Questions about #d51f36
What is #d51f36 in RGB, HSL and CMYK?
In RGB, #d51f36 is rgb(213, 31, 54), in HSL hsl(352, 75%, 48%) and in CMYK 0%, 85%, 75%, 16%.
What colors pair well with #d51f36?
For balanced palettes, pair #d51f36 with white, charcoal, or soft neutrals; muted blue-green accents can provide contrast without competing. Keep the red as an accent when combining several saturated colors, since its high intensity can dominate.
Where should designers use #d51f36?
#d51f36 is well suited to calls to action, sale graphics, sports branding, alerts, and other places needing urgency or energy. Use it in buttons, badges, borders, or highlights rather than large backgrounds, where its saturation can feel overwhelming.
Does #d51f36 look warm or cool?
#d51f36 reads as a vivid, slightly cool-leaning red because its pink undertone pulls it away from orange-red warmth. That balance keeps it energetic while giving it a sharper, more modern feel in accents and graphic layouts.
Is #d51f36 readable on white or black?
#d51f36 has a 5.14:1 contrast ratio on white and 4.07:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.