#D43523 Hex Color
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#d43523 is a saturated, warm red with strong orange undertones and medium-dark lightness. Its vivid finish brings urgency, passion, and forward energy to calls to action, sports graphics, food branding, or alerts. Use it as a small accent rather than a full-page background. White text on this red reaches about 4.8:1 contrast, meeting WCAG AA for body copy. The hex code is #d43523.
Questions about #d43523
What is #d43523 in RGB, HSL and CMYK?
In RGB, #d43523 is rgb(212, 53, 35), in HSL hsl(6, 72%, 48%) and in CMYK 0%, 75%, 83%, 17%.
What colors pair well with #d43523?
Does #d43523 read as warm or cool?
#d43523 reads as a warm red because its strong orange bias and high saturation push it toward heat rather than blue-based coolness. That combination supports energetic branding, alerts, sale messaging, and other designs needing immediate visual emphasis.
Is #d43523 readable on white or black?
#d43523 has a 4.84:1 contrast ratio on white and 4.33:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.