#D40D63 Hex Color
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Call-to-action buttons and sale banners are where this hot pink earns its keep. #d40d63 is a saturated, warm pink with enough depth to hold white text at about 5.2:1 contrast, so it even works behind small body copy. Keep it as an accent or short background, since full-page use can overwhelm. Deep teal or charcoal tones balance its boldness.
Questions about #d40d63
What is #d40d63 in RGB, HSL and CMYK?
In RGB, #d40d63 is rgb(212, 13, 99), in HSL hsl(334, 88%, 44%) and in CMYK 0%, 94%, 53%, 17%.
What colors pair well with #d40d63?
Deep teal, charcoal, and mustard all balance the intensity of #d40d63 without competing with it. For a softer palette, muted sage or warm cream let the pink carry the design.
Is #d40d63 readable on white or black?
#d40d63 has a 5.20:1 contrast ratio on white and 4.03:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.