#D40D07 Hex Color
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This saturated red, identified by the hex code #d40d07, demands immediate focus. Due to its extreme intensity, it works best as a 10% accent rather than a dominant background color. Pair it with dark charcoal or off-white to ground the energy. Because it maintains a 5.4:1 contrast ratio against white, this shade ensures readability even in small, high-impact call-to-action buttons.
Questions about #d40d07
What is #d40d07 in RGB, HSL and CMYK?
In RGB, #d40d07 is rgb(212, 13, 7), in HSL hsl(2, 94%, 43%) and in CMYK 0%, 94%, 97%, 17%.
Where should I use #d40d07 in a design?
#d40d07 is best reserved for small, high-impact elements like call-to-action buttons or alert notifications rather than large backgrounds. Its extreme intensity can overwhelm the viewer if used across too much surface area, so apply it sparingly to draw the eye.
What colors pair well with #d40d07?
Pair #d40d07 with dark neutrals like charcoal or crisp off-white to ground its high-energy, vibrant nature. These contrasts prevent the red from vibrating against the background, keeping your interface legible while maintaining the color's striking, urgent appeal.
Is #d40d07 readable on white or black?
#d40d07 has a 5.44:1 contrast ratio on white and 3.86:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.