#D40511 Hex Color
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Bold and highly saturated, #d40511 is a warm red with a forceful presence. Its strong chroma communicates energy, urgency, passion, and danger, making it effective for calls to action, sports branding, and sales graphics. Use it as a focused accent with charcoal or ivory; white text offers about 5.5:1 contrast. The hex code is #d40511.
Questions about #d40511
What is #d40511 in RGB, HSL and CMYK?
In RGB, #d40511 is rgb(212, 5, 17), in HSL hsl(357, 95%, 43%) and in CMYK 0%, 98%, 92%, 17%.
What colors pair well with #d40511?
#d40511 pairs well with charcoal, ivory, and other quiet neutrals because they temper its saturated warmth while preserving clear visual separation and making the red feel intentional rather than overwhelming in a layout. Use it as a focused accent against restrained backgrounds.
Does #d40511 look warm or cool?
#d40511 reads as a warm, high-energy red because its vivid red hue and intense saturation create a heated impression rather than a muted or dusty appearance in most palettes. That character suits urgent messaging, expressive branding, and designs needing immediate visual impact.
Where does #d40511 work best in a design?
#d40511 works best as a focused accent in calls to action, sports branding, and sales graphics, where its strong saturation creates urgency and energy without requiring large areas of color.
Is #d40511 readable on white or black?
#d40511 has a 5.48:1 contrast ratio on white and 3.82:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.