#D13040 Hex Color

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Hex color #d13040 graphic
High-intensity and impossible to ignore, #d13040 commands immediate attention. This saturated red leans slightly warm, making it an excellent choice for accents, calls to action, or warning signals. Because of its visual weight, use it sparingly as a 10% pop rather than a background. White text maintains clear readability against this bold shade. The hex code for this red is #d13040.

Questions about #d13040

What is #d13040 in RGB, HSL and CMYK?
In RGB, #d13040 is rgb(209, 48, 64), in HSL hsl(354, 64%, 50%) and in CMYK 0%, 77%, 69%, 18%.
Where is the best place to use #d13040 in a design?
Because #d13040 carries significant visual weight, use it sparingly as a 10% accent rather than a background color. It works best for call-to-action buttons, warning signals, or alert badges where you need to draw the eye instantly to a specific element.
Which colors pair well with #d13040?
This warm red pairs effectively with neutral tones like charcoal or soft off-whites to balance its intensity. You can also create a high-contrast dynamic palette by pairing it with teal or navy for a sophisticated, modern professional look.
Is #d13040 readable on white or black?
#d13040 has a 4.99:1 contrast ratio on white and 4.20:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.