#D04848 Hex Color

Online color picker to view shades, tints, color codes, and complementary colors

Hex color #d04848 graphic
With its warm undertones and fairly high saturation, #d04848 is a strong red that feels energetic and urgent. Its medium lightness gives buttons, sale graphics, sports branding, and warning accents clear visual weight without looking harsh. Use it as a focused accent beside charcoal or cream; black text has about 4.7:1 contrast. The hex code for this red is #d04848.

Questions about #d04848

What is #d04848 in RGB, HSL and CMYK?
In RGB, #d04848 is rgb(208, 72, 72), in HSL hsl(0, 59%, 55%) and in CMYK 0%, 65%, 65%, 18%.
What colors pair well with #d04848?
Charcoal, cream, and warm neutrals pair well with #d04848, grounding its saturated warmth while keeping the design lively; muted sage or navy can soften its urgency in editorial, lifestyle, and interface palettes.
Is #d04848 readable on white or black?
#d04848 has a 4.46:1 contrast ratio on white and 4.70:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.