#C9970D Hex Color
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Not a pale butter or a lemon, #c9970d is a deep golden yellow with an amber edge. Its heavy saturation gives it energy without the harshness of neon yellow, which suits sale banners and construction signage. It works best as an accent, since full backgrounds can overwhelm a layout. Pair it with deep teal or charcoal for balance. The hex code #c9970d also holds up behind black text, reaching about 7.9:1 contrast, so small copy stays readable.
Questions about #c9970d
What is #c9970d in RGB, HSL and CMYK?
In RGB, #c9970d is rgb(201, 151, 13), in HSL hsl(44, 88%, 42%) and in CMYK 0%, 25%, 94%, 21%.
What colors pair well with #c9970d?
Deep teal makes the golden glow of #c9970d feel richer than pairing it with white or gray ever could. Charcoal and dark navy also work well, keeping the yellow as the loudest voice in the palette.
Is #c9970d readable on white or black?
#c9970d has a 2.65:1 contrast ratio on white and 7.91:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.