#C97049 Hex Color
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Warm and mellow, #c97049 is a muted orange with terracotta and subtle brown undertones. Its moderate lightness supports optimistic, adventurous branding without feeling loud, making it useful for food packaging, sports graphics, autumn campaigns, and safety accents. Pair it with deep navy or cream, and use black text for readable body copy. The hex code is #c97049.
Questions about #c97049
What is #c97049 in RGB, HSL and CMYK?
In RGB, #c97049 is rgb(201, 112, 73), in HSL hsl(18, 54%, 54%) and in CMYK 0%, 44%, 64%, 21%.
What colors pair well with #c97049?
Is #c97049 a warm or cool color?
#c97049 reads as a warm color because its orange base and brown undertones create a sunbaked, earthy impression rather than the crisp, receding feel associated with blue or blue-green shades. Its muted saturation keeps the warmth approachable instead of loud.
Is #c97049 readable on white or black?
#c97049 has a 3.56:1 contrast ratio on white and 5.89:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.