#C899EF Hex Color

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Hex color #c899ef graphic
#c899ef is a light, moderately saturated purple with a cool pink-violet cast. Its soft, glowing character suits spring branding, wellness, cosmetics, weddings, and children’s products. Use it as a supporting tone with deep navy or charcoal, since white can wash it out. Black text stays highly legible on this color, making it practical for body copy. The hex code is #c899ef.

Questions about #c899ef

What is #c899ef in RGB, HSL and CMYK?
In RGB, #c899ef is rgb(200, 153, 239), in HSL hsl(273, 73%, 77%) and in CMYK 16%, 36%, 0%, 6%.
What colors pair well with #c899ef?
Deep navy and charcoal provide grounding contrast for #c899ef, while mauve or soft pink keeps a palette gentle and coordinated across branding, packaging, and digital layouts without overpowering its soft glow. Use white sparingly because its low contrast can make this light purple feel washed out.
Does #c899ef read as warm or cool?
It reads as a cool purple because its violet base carries a pink-blue cast, although its lightness and soft glow give it a gentle, approachable feel rather than a starkly cold appearance. That balance works well for spring, wellness, cosmetics, weddings, and children’s products.
Is #c899ef readable on white or black?
#c899ef has a 2.26:1 contrast ratio on white and 9.25:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.