#C73934 Hex Color

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Hex color #c73934 graphic
#c73934 is a strong, saturated red with a warm brick undertone. It reads bold without tipping into harsh, which makes it a solid accent for CTAs, sale badges, and highlights in a 60/30/10 palette. White text clears WCAG AA on it at about 5.2:1, so buttons stay readable. Pair it with cream or charcoal rather than pure white to keep the heat without the glare.

Questions about #c73934

What is #c73934 in RGB, HSL and CMYK?
In RGB, #c73934 is rgb(199, 57, 52), in HSL hsl(2, 59%, 49%) and in CMYK 0%, 71%, 74%, 22%.
What colors pair well with #c73934?
#c73934 pairs well with cream, charcoal, and muted sage, while deep navy makes it read even richer. Skip bright orange or pink neighbors, since they compete and flatten its warmth.
Is #c73934 readable on white or black?
#c73934 has a 5.16:1 contrast ratio on white and 4.06:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.