#C73934 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

#c73934 is a strong, saturated red with a warm brick undertone. It reads bold without tipping into harsh, which makes it a solid accent for CTAs, sale badges, and highlights in a 60/30/10 palette. White text clears WCAG AA on it at about 5.2:1, so buttons stay readable. Pair it with cream or charcoal rather than pure white to keep the heat without the glare.
Questions about #c73934
What is #c73934 in RGB, HSL and CMYK?
In RGB, #c73934 is rgb(199, 57, 52), in HSL hsl(2, 59%, 49%) and in CMYK 0%, 71%, 74%, 22%.
What colors pair well with #c73934?
Is #c73934 readable on white or black?
#c73934 has a 5.16:1 contrast ratio on white and 4.06:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.