#C73831 Hex Color
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#c73831 is a warm, saturated red with a slightly softened, brick-like quality. Its medium-dark value feels forceful and energetic without the glare of a pure primary red. Use the #c73831 hex code for calls to action, sports graphics, food branding, or urgent highlights. White text has about a 5.2:1 contrast ratio here and meets WCAG AA for small body text.
Questions about #c73831
What is #c73831 in RGB, HSL and CMYK?
In RGB, #c73831 is rgb(199, 56, 49), in HSL hsl(3, 60%, 49%) and in CMYK 0%, 72%, 75%, 22%.
Does #c73831 read as a warm or cool red?
#c73831 reads as a warm red because its hue sits near red-orange, while its moderate saturation and medium-dark value give it a grounded, brick-leaning finish that feels energetic without looking fluorescent.
Where does #c73831 work best in a design?
Use #c73831 as a small accent or supporting tone rather than a full-page background, because its strong saturation draws attention quickly to buttons, sale markers, sports details, and food packaging. Neutral space helps keep the overall layout balanced.
What colors pair well with #c73831?
#c73831 pairs well with charcoal for restrained contrast and with warm cream for a softer editorial feel, giving the red enough breathing room in brand palettes, packaging, and promotional layouts. Avoid placing it beside another highly saturated color unless you want a deliberately loud result.
Is #c73831 readable on white or black?
#c73831 has a 5.20:1 contrast ratio on white and 4.03:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.