#C49BEF Hex Color

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Hex color #c49bef graphic
A light, cool purple with a soft pink cast, #c49bef has moderate saturation and a bright, airy finish. Its gentle glow suits spring branding, wellness, cosmetics, weddings, and children’s products. Use it as a supporting tone beside deep navy or charcoal; black text remains highly legible on it. The hex code is #c49bef.

Questions about #c49bef

What is #c49bef in RGB, HSL and CMYK?
In RGB, #c49bef is rgb(196, 155, 239), in HSL hsl(269, 72%, 77%) and in CMYK 18%, 35%, 0%, 6%.
What colors pair well with #c49bef?
For a balanced palette, #c49bef pairs well with deep navy, charcoal, and soft neutrals that ground its bright, cool purple character without making it feel heavy in layouts, packaging, or digital interfaces. Use lighter pinks or lavender for a gentler look.
Does #c49bef look warm or cool?
#c49bef reads as a cool purple because its blue-violet base outweighs its soft pink cast, giving the shade a light, airy feel rather than a warm, reddish appearance on screen and in digital palettes.
Is #c49bef readable on white or black?
#c49bef has a 2.26:1 contrast ratio on white and 9.28:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.