#C48969 Hex Color
A grounded and earthy terracotta orange
#c48969 is a mellow, unsaturated orange with distinct earthy brown undertones. Because it feels grounded and approachable, it works well as a supporting tone in autumn branding or food packaging. Pair it with dark charcoal or forest green to keep the palette from looking washed out. Since it maintains strong contrast with black text, use it for UI elements where legibility is a priority.
Questions about #c48969
What is #c48969 in RGB, HSL and CMYK?
In RGB, #c48969 is rgb(196, 137, 105), in HSL hsl(21, 44%, 59%) and in CMYK 0%, 30%, 46%, 23%.
What colors pair best with the #c48969 shade?
This earthy tone works effectively when grounded by deep, high-contrast neutrals. Pair #c48969 with charcoal or deep forest green to prevent the color from appearing washed out while creating a sophisticated, naturalistic visual balance.
Is #c48969 suitable for interface text and UI design?
Yes, #c48969 maintains solid legibility when used against darker backgrounds or for UI accents, provided you maintain sufficient contrast. It serves as a great, approachable alternative to standard oranges or browns in digital layouts where readability is essential.
Is #c48969 readable on white or black?
#c48969 has a 2.94:1 contrast ratio on white and 7.12:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.