#C4720D Hex Color
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Warm and fairly saturated, the hex color #c4720d has a mellow, burnished quality with enough depth to avoid looking harsh. Its optimistic, adventurous mood suits food packaging, sports branding, construction safety, autumn graphics, and youth-focused campaigns. Use this hex code as a supporting tone or bold accent with charcoal or deep navy. Black text provides about 5.8:1 contrast for readable body copy.
Questions about #c4720d
What is #c4720d in RGB, HSL and CMYK?
In RGB, #c4720d is rgb(196, 114, 13), in HSL hsl(33, 88%, 41%) and in CMYK 0%, 42%, 93%, 23%.
What colors pair well with #c4720d?
Where does #c4720d work well?
#c4720d works well as a warm accent in food packaging, sports branding, construction safety graphics, and autumn-themed campaigns, where its saturated orange-brown character feels energetic and optimistic without the sharp brightness of a pure orange.
Is #c4720d readable on white or black?
#c4720d has a 3.64:1 contrast ratio on white and 5.75:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.