#C4664C Hex Color
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This unsaturated, mellow red carries a warm, earthy weight that avoids the aggressive glare of pure scarlet. Because it feels approachable and grounded, the hex code #c4664c works best as a supporting accent or secondary brand color rather than a dominant background. Pair it with soft, cool grays to balance its intensity, ensuring black text remains legible for small copy.
Questions about #c4664c
What is #c4664c in RGB, HSL and CMYK?
In RGB, #c4664c is rgb(196, 102, 76), in HSL hsl(13, 50%, 53%) and in CMYK 0%, 48%, 61%, 23%.
How should I use #c4664c in a color palette?
Because #c4664c is quite heavy, it works best as an accent color against neutral backdrops rather than a dominant background. Pair this earthy red with cool gray or off-white tones to balance its natural warmth and maintain visual comfort.
Does #c4664c read as a warm or cool color?
#c4664c is decidedly warm due to its strong orange-red undertones, which evoke feelings of terracotta or dried clay. It avoids the sharp glare of primary red, providing a softer, more approachable feel that feels organic and inviting rather than aggressive.
Is #c4664c readable on white or black?
#c4664c has a 3.92:1 contrast ratio on white and 5.35:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.