#C40F2D Hex Color
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Reach for #c40f2d when a call-to-action button needs to stop the scroll. This saturated red sits deep on the spectrum, with a cool crimson undertone that keeps it lush rather than orange. White text reads clearly on it at about 6.1:1 contrast, clearing WCAG AA for small body copy. Best used as an accent in a 60/30/10 palette, since it overwhelms as a full background.
Questions about #c40f2d
What is #c40f2d in RGB, HSL and CMYK?
In RGB, #c40f2d is rgb(196, 15, 45), in HSL hsl(350, 86%, 41%) and in CMYK 0%, 92%, 77%, 23%.
What colors pair well with #c40f2d?
It flatters navy and charcoal for a rich, sporty palette, while soft blush or warm cream tames its intensity for romance and food branding. Skip orange pairings, which fight its cool crimson undertone.
Is #c40f2d readable on white or black?
#c40f2d has a 6.08:1 contrast ratio on white and 3.45:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.