#C40746 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

Rich and highly saturated, #c40746 is a warm red with magenta undertones and a bold, energetic presence. It brings urgency and passion to calls to action, sports graphics, food branding, and entertainment designs. Use it as a focused accent rather than a full background. White text reads clearly against it, with a contrast ratio of about 6.1:1. The hex code is #c40746.
Questions about #c40746
What is #c40746 in RGB, HSL and CMYK?
In RGB, #c40746 is rgb(196, 7, 70), in HSL hsl(340, 93%, 40%) and in CMYK 0%, 96%, 64%, 23%.
What colors pair well with #c40746?
Pair #c40746 with charcoal, cream, soft blush, or muted teal to balance its intense magenta-red energy; use the cooler or paler partner as a larger surface and reserve #c40746 for accents, buttons, borders, or type.
Is #c40746 warm or cool?
#c40746 reads as a warm red because its strong red base is shifted toward magenta rather than blue. That warmth creates urgency and passion, making it a natural fit for calls to action, sports graphics, food branding, and entertainment accents.
Is #c40746 readable on white or black?
#c40746 has a 6.05:1 contrast ratio on white and 3.46:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.